PayPal Head of Consumer Growth Marketing, APAC in Singapore, Singapore
Head of Consumer Growth Marketing, APACin Singaporeat PayPal
Date Posted: 7/9/2018
Employee Type: Full-Time
Experience: Not Specified
Date Posted: 7/9/2018
Job ID: R0025089
HELP US REIMAGINE MONEY.
At PayPal, we believe that now is the time to democratize financial services so that moving and managing money is a right for all citizens, not just the affluent. We are driven by this purpose, and we uphold our cultural values of collaboration, innovation, wellness and inclusion as our guide for making decisions and conducting business every day. It is our duty and privilege to be customer champions and put those we serve at the center of everything we do.
We are one team that respects and values diversity of thought for everyone, everywhere, and we actively seek to create an energizing workplace that brings out the best in all of us. If you’re ready to shape the future of money, join the team at PayPal. We're proud to work here. You will be too.
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
PayPal plays a big role in enabling global commerce, and providing protection and trust for consumers whilst enabling sellers to access customers all over the world. PayPal Singapore is the Regional Headquarters for PayPal Asia Pacific - where we have customers and local teams servicing our customers in China, India, South East Asia, Australia, New Zealand, Japan and Korea. Across the region there are 56 people in the Marketing team, split into Regional and In-market roles.
The regional growth marketing team is responsible for establishing and delivering APAC wide growth initiatives, building scalable growth capabilities and driving synergy across growth programs that need to be executed regionally in conjunction with global and local marketing teams.
Head of Regional Growth Marketing (Consumer), APAC, reports into the Senior Director, Asia who has a combination portfolio of growth markets in Asia and regional growth Programs for consumer segments.
The key areas of responsibilities:
Deliver commonality led consumer strategy and plans for PayPal APAC
Develop insights using market research to identify new consumer growth opportunities
Be our consumer segment advocate and deliver value to key local and regional stakeholders
Create a seamless process to roll out regional consumer strategy in conjunction with key regional and local marketing teams as well as other cross functional groups
Establish and deliver a cohesive regional calendar of consumer growth and marketing programs
Partner with the local marketing teams to align on regional consumer program objectives and incorporate regional consumer programs into their marketing plans to maximize APAC wide opportunity
Deliver on regional consumer growth programs objectives and targets
Create best practice playbooks for consumer growth programs that improve efficiency and effectiveness of by-market program roll out across the region
Launch consumer growth experiments to improve the speed to market of consumer programs and initiatives across APAC.
Be responsible for targets and budgets of consumer growth programs
We welcome outstanding individuals with the following skills, experiences, and personality:
10+ years of experience in marketing; consumer marketing experience essential.
Strong marketing skillset including digital and brand marketing
Be able to articulate strategic consumer marketing vision yet able to deliver and execute hands on programs
An outstanding influencer and communicator
Successful track record on working and collaborating as a team, and across multiple stakeholders, to deliver project outcomes. Prior experience working in a matrix structure an advantage.
We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
Individuals seeking employment at PayPal are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You have the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.